Designed for the second child

The honest measure of a children's garment is not how it looks in the shop. It is whether it is still worth putting on a younger sibling three years later. That is the specification we design against, and it decides most of the small choices: flat seams that do not abrade, horn and shell buttons that outlast plastic, hems deep enough to be let down.

It also decides what we do not do. We do not print anything that will crack. We do not use a trim we cannot replace. We do not make a garment that only works in one season of one year.

If something of ours fails before it should, send it back. We will repair it where a repair is honest, and replace it where it is not.